2 min readEnhancewell
OpenAI officially introduced ChatGPT to the public on November 30, 2022; the world has never been the same. For some, this advancement spells the end of creative work, such as writing and art. For others, artificial intelligence (AI) platforms are simply tools to be more productive.
As a business owner, you can lament the downsides: the potential replacement of human workers leading to increased economic inequality, reduced connection to the "real world" and other people, and lack of nuance or contextual understanding. But AI is here, and it's not going anywhere. Instead of disparaging the technology or feeling shame when you rely on a computer to complete work you once did, you must learn to harness its power— giving you the ability to focus on strategy while saving time on mundane tasks.
Today, we'll discuss how you can use AI to grow your business and maximize your most precious resource: time.
Analysis of data
Human error is inescapable. A copy/paste blunder, a misplaced decimal, or an Excel spreadsheet rounding error can cost a company thousands or even millions in lost revenue or lawsuits.
Instead, use AI to review business financials and customer data, identify trends, and improve the customer experience. When AI is programmed to collate and analyze source data, the end result is concise, accurate data that can help you make informed decisions and mitigate risks.
Automate repetitive tasks
Some tasks require a human touch. For repetitive and mundane duties, rely on AI.
AI chatbots can help you guide leads through your sales funnel, saving money, providing a 370% return on investment, and giving you more hours to work on growth instead of maintenance.
To determine tasks you can outsource to AI, ask these questions:
- What are some tasks that occur regularly and take up a great deal of time?
- What tasks do your employees complete manually using a preset form (like emails or surveys)?
- Are there tasks (grant-writing or customer communications) you put off due to time constraints?
Your answers to these questions will give you a starting point to determine how to utilize AI.
Get personal
If you've ever seen personalized shopping suggestions online, you've already interacted with an AI-augmented buying experience. By analyzing your web visitors' online experience, you can target ads to your ideal customer.
Utilizing this type of AI ensures you're spending your marketing dollars in the right place instead of just hoping the right person stumbles across your ad.
AI isn't a dirty word. When used correctly, it can minimize low-impact, repetitive tasks, leaving the high-impact work to the employees with training to make the biggest mark on your business.
Are you ready to take your business to the next level and see what a focus on high-impact work can do for your profits? The team at Enhancewell Consulting is well-versed in the latest technologies, so you can say goodbye to busy work and start focusing on results.
Schedule your complimentary discovery call today and start making changes for a more impactful tomorrow.