2 min readEnhancewell
When the world shut down in March 2020, brick-and-mortar shops across the globe scrambled to create a more sustainable business model. For many gyms, in-person fitness classes transitioned into online workouts. Last month, President Biden’s chief medical adviser, Anthony Fauci, declared that the US is “out of the full-blown explosive pandemic phase,” hopefully moving toward a “more controlled phase and endemicity.” What does that mean for all the in-person-turned-online businesses? Should they go back to business as usual? Will this “new normal” kill online fitness?
We’re here to tell you that virtual fitness isn’t dead. In a study by McKinsey & Company, 70% of online exercisers said they would maintain or increase their use of online fitness– even after the pandemic. If customers aren’t staying with you– they’re going somewhere else. We’re offering two solutions to bring customers in your virtual door and keep them there.
Hybrid method
The world is transitioning, and your gym should transition, too. As restrictions ease and people feel more comfortable venturing out into the world again, fitness doesn’t have to be an either/or choice. It can be both a virtual AND an in-person experience.
Offer hybrid solutions for clients who want the social aspect and personal accountability of in-person classes with the flexibility and affordability of at-home workouts, too. During the height of the pandemic, schedules were wide open. Now, kids are back in after-school activities, and in-person meetings are usurping Zoom calls. Meet your clients where they are by offering flexible options that allow them to work out in a way that feels best to them.
On-demand vs. virtual interactive
People crave interaction after more than two years of missing out on social gatherings. You’re overlooking an essential component if you’re only offering on-demand fitness classes for students to take on their own schedule.
At Enhancewell Fitness, we’ve noticed something interesting. When a new student joins, we can immediately tell whether they’ll stick around. If they keep their microphone and camera off, we probably won’t see them again. Conversely, students who keep their mic open, their video on, and interact with the instructor and other students stick around for a minimum of six months. Camaraderie is key to longevity.
How can you incorporate a feeling of belonging into your sessions?
Virtual fitness is alive and well. However, keep in mind that what works with your in-person clientele may not work with your virtual clients. Build a business that offers options for everyone.
To close, here are a few points to incorporate if you want to ensure your virtual fitness business flourishes:
- Offer private sessions.
- Engage with clients in your virtual class and encourage them to interact with other students.
- Sell freedom – virtual lessons open up opportunities for students to have a more balanced life.
- Implement a hybrid model with in-person and online options.
There is a need for virtual fitness as long as you meet your customers where they are. Offer options, and position your brand as the very best choice. Need help finding your niche? Get in touch with us today and unlock your brand’s full potential.