3 min readEnhancewell
Some things are just better together. Peanut butter and jelly. Salt and pepper. Ben Affleck and Matt Damon.
Why go at it alone when you can go together (and be better)?
Consolidation is one of the latest buzzwords in the fitness industry, but it’s not just a fleeting fad. People are more focused on holistic wellness than ever before, and standalone gyms are no longer enough. Twenty years ago, people chose their gym based on price and proximity.
That’s not the case anymore.
Now, people consider a variety of factors, including value for money, differentiation, and member experience. Clients want fitness, recovery, and community— all rolled into one.
At Enhancewell, we don’t blindly follow trends or jump on a bandwagon without checking where it’s headed, but consolidation is something we feel strongly about.
That’s why our group of brands, which have always been complementary, is now a single collective.
We’re proud to announce the launch of Enhancewell Collective.
What is Enhancewell Collective?
Whether you know us as a Pilates studio, recovery brand, or your favorite spot for massage and bodywork, you can count on the same great service— with a more integrated approach.
What once operated as independent brands now function as parts of a whole.
Here’s what that looks like: An Enhancewell Collective client can attend a Pilates class or private session with one of our instructors at our Union Square studio. Alternatively, a Pilates professional can rent space in our studio and bring in their own clients.
After class, clients can attend their pre-booked bodywork or massage session, during which our RELAX & RELIEF products are used to alleviate pain and inflammation and enhance the recovery process. The massage oil combines the untapped powers of emu oil and hemp to penetrate deep into the skin and offer relief when and where it’s needed most.
Don’t take our word for it. Here’s what Jesse has to say about RELAX & RELIEF products:
“After a heavy leg day, I typically have sore hamstrings for a few days after. I noticed after applying the hemp roller that my hamstring soreness was significantly reduced.”
Prefer a DIY experience? You can purchase the massage oil, sports roller, and relief balm at our studio or online to use at home or on the go.
Like Taylor Swift and her cats (and, ok, Travis Kelce, too!), we just can’t imagine one part of the Collective without the others.
How Can I Stay Updated With What’s Happening at Enhancewell Collective?
We’d love to stay in touch with you! Follow us on Instagram for up-to-the-minute news, discounts, and special events. To receive updates straight to your email inbox, sign up for our mailing list here.
And of course, we’d always love ot see you in person! Book a class or private session at our Pilates Studio in Union Square, NYC.
If you’re reading this, you’re part of our Collective, and we’re so glad to have you here! Thanks for joining us on this journey, because we’re better together!